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What social media costs to do…or not do…and the value of a Facebook Fan

The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do? Hire someone? Or do it yourself?  For a brand or business,...

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What is the ROI of Walmart’s Facebook page? A lot by many measures

  Walmart accounts for 1 in every 5 consumer packaged goods products sold in America.  For a brand with this much retail clout, what sort of ROI do you think they get from their Facebook page?  A lot...

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